Retrieval readiness
Key facts are split across Instagram, a PDF menu, and a Contact page with weak internal links. Crawlers can reach the brand, but not a single canonical answer block.
Fix: Add name, phone, hours, and Alfama address in HTML on the homepage.
More details
- Homepage HTML has no telephone or mailto link.
- Contact facts live mainly on Instagram and a PDF menu.
- Internal links to Contact are sparse; crawlers may stop at the hero.
GEO / answer content
Storytelling is strong (“wood-fired sourdough”) but assistants lack Q&A pairs for dietary options, pickup windows, and weekend lines.
Fix: Add 5–7 FAQs in plain text, not only images of the chalkboard.
More details
- No FAQ section or FAQPage schema detected.
- Dietary and pickup answers appear only in social captions.
- Chalkboard menu is image-only — not extractable as text.
Local entity SEO
Business category is implied, not stated. No clear “bakery in Alfama, Lisbon” phrase. Opening hours conflict between footer and PDF.
Fix: One consistent NAP + category line on every key page.
More details
- Missing LocalBusiness JSON-LD with NAP fields.
- Footer says closes 19:00; menu PDF says 18:30.
- “Alfama” appears inconsistently across title and body copy.